Biz Talk (Aired 02-07-2025) The Power of a Personal Playbook: Success, Leadership and Communication

[00:00:24] Speaker A: Hey, folks, welcome back to another episode of Biz Talk. My name is Rick Gutierrez, your host and your business advocate. And I am excited to have to be on this show today because we've got an incredible lineup of business owners, business professionals, and they have been in business for quite some time and man, they know their stuff and they educate me. Not only me, but everyone listening, everyone that's watching. And I am excited to bring on board someone who's been on the show before. It's been a little while, but she is an amazing host herself. She's got her own TV show and she does some amazing things. But Jen Potter, welcome back to the show. We're excited to have you. [00:01:03] Speaker B: Thank you so much for having me back. [00:01:05] Speaker A: Absolutely. It's always a blast. Well, last time we had we were on, we had a great conversation and I think I really like to pick your brain because you enlighten everyone that's watching, that's listening and kind of get, you know, perspective a little bit on many, many, many fronts. But I know that you focus so much in helping business owners, business professionals, professionals with mindset strategies and things like that. And so let's talk about that a little bit because I think it's a subject that not many talk about. And when you are in business, sometimes we get in our own head and we start talking certain ways to ourselves that are not the best of motivations. Right. And I think that is something that you are an expert in and trying to unlock a lot of potential in people, sometimes not just in business, but in a personal level as well. So what do you say we have a conversation? [00:02:04] Speaker B: I love it. [00:02:05] Speaker A: Fantastic. So let's first and foremost, one of the things that we've done here lately, Jen, is we give all of our folks that are coming on the show, we want to give them an opportunity to introduce themselves so our viewers know who they are, what they do and your expertise. So tell us a little bit about you and your business and what you do. [00:02:25] Speaker B: So I am a serial entrepreneur. I own several businesses, a consulting agency, a professional nannying and babysitting agency, a property management company, and I co own several other businesses. I'm also a TV show host here on the NOW Media Network and I help other business owners to elevate in a way to help them, you know, find their voice in their business and what it is that helps them be the best person that they are, but also the best business person that they can be. [00:02:56] Speaker A: Absolutely wonderful. So that's the reason why we have you here because you're serial entrepreneur, but you're also helping 47 businesses. Right. So let's talk about the mindset and the strategies behind scaling multiple businesses. Successfully owning multiple business is not for the faint of heart. It's something that it takes. I don't know what's the best word to describe it. Jen, you're the expert in this insanity. [00:03:28] Speaker B: I think it's something that come. I mean, for me, it comes natural. A business is a business, and if you understand the backbone of a business and understand that if you can create a solid structure in one and replicate it, it doesn't matter what the service is, it matters that you follow the same principles. And I think that if you have good business business ethics and you have, you know, a business that you're able to scale, you can bring them across to any other business. And that's pretty much how I started all my businesses. It was like, oh, I get an idea. And then I literally took the same business model and changed the idea of what it was. [00:04:05] Speaker A: So having the experience of, I chuckled at that at the beginning because I was like, yeah, you're. In a way, you're correct. I mean, it's, it's kind of loony. But you've scaled multiple businesses in different industries. What are some of the key mindset shifts that entrepreneurs need to adopt to successfully scale their ventures? [00:04:31] Speaker B: I think something that it's important for all businesses to business owners to know is not to take things personally, that as you start to grow in business, what happens is you have customers who are super happy and then you're going to have customers who aren't happy. And I think coming from the standpoint of taking the customers that aren't happy and using their constructive criticism to help your business grow and not look at it as a flaw will really help to evolve and make your business stronger. [00:05:04] Speaker A: Okay, so, you know, in, in ways to make it stronger. We still need to go through some faces, right? Some, you know, from the startup phase to the mid phase and then when you're successful. But there's common mistakes that happen and you potentially see them because you are helping all of these entrepreneurs. What are the best practices, tips, tricks where they can avoid some of these common mistakes? [00:05:30] Speaker B: I think getting a business mentor right out the gate, any business owner should talk to somebody. It could be another business that's doing something similar. It could be, or just a similar type of business if they're scared of competition. I also don't believe that competition really exists. And you know, a lot of people will fight me on that, but you have a Starbucks and a Dunkin Donuts in the same parking lot and both of them thrive. It's about who you are and who your business is. And I think if you can work alongside other businesses and talk to them about what has worked for them and what hasn't worked for them, whether it's programming and software and different CRMs and stuff to use, you're going to save yourself from trying to do it all yourself. Because I will tell you, when I first started off in business, one of the things I did was, oh, this CRM seems like a good idea. Let me spend $5,000 right out the gate. Oh, I'm gonna do this website. Awesome. Let me spend another $5,000 here. And the startup of my business started to cost me so much money. And it was a learning experience because I got to say, this worked, this didn't work. And now I can turn around and say to other people, don't waste your money. There's so many opportunities that don't cost us a penny. And when you go in business, every penny you spend is one less penny you make. So you have to think to yourself, where can I invest my money? Investing in training, investing in your employees. That's where you want to invest the money. But when it comes to the shiny things, I don't think that that's as important at the beginning of a business. [00:07:02] Speaker A: Absolutely. I mean, a mentor will take you to places that you didn't even think were possible when. If you hire the right men. But in other words, in other words, you know, there are so many business owners, business professionals that think that they can do it all. They don't need to delegate anything. And I think it's probably one of the mistakes, right, Is delegating the things that you need to delegate with that you're not an expert in. Hire experts. And I am guilty of charge because at first I thought I could do bookkeeping and I quickly realized that I cannot. [00:07:33] Speaker B: And there are. Those are. There are certain things, right? When you are a business owner, you have to be able to do all of the things, but that doesn't necessarily. You're going to be the master at it. When you're starting off small, if you can't afford to hire someone to do it, finding programs like the QuickBooks, right. For a small business owner that doesn't necessarily have to know how to do it, but you have to put in a little bit of work and starting off in those areas and saying, okay, I know bookkeeping is not my forte, so when the business starts making money, that's going to be the first place that I delegate something off to hiring. Maybe you don't like to hire, maybe you're sensitive and you say, you know, if, if I have to hire somebody and they might not be a good fit, but I feel really bad telling them no, get somebody to do the hiring for you. And there's so many people that sub specialize in every aspect of your business that you're able to delegate some of that, whether it's internally or subcontract it. And just being honest with yourself, no, saying I can do it doesn't necessarily mean that that's going to save you money. Because in the long run, if you're terrible at it, like bookkeeping and you do it wrong, then you're going to spend a lot of money to fix it at the end. [00:08:43] Speaker A: Absolute. Yep. And guilty as charged. So. But I learned a lesson and I hired the right people and I have the right people in place now that are helping us with those, with the bookkeeping and many other things that we've delegated already. Marketing being another one. But thank you for sharing that because I think it's important because there are many entrepreneurs out there that are facing certain challenges and those challenges could be different from one entrepreneur to another when it comes to mindset, you know, how can we help? What would you say to these entrepreneurs to help them overcome the challenges so that they can continue to grow? [00:09:24] Speaker B: Well, I think, you know, it's hard because you want to tell everybody like, you gotta have a positive mindset and it's a lot of practice, but it's also a lot of self reflection and it's a lot of remembering to take time for yourself to continue to focus on your well being as a whole individual and then being able to take those practices into your business. Because if you're not taking care of yourself, you're not going to take care of your business. If you're eating like crap, you're going to be missing things when it comes to your business. So if you were to align your personal life with your business, you need to focus on aligning all of the things that are really important to build a strong structure in order for that to continue over into your business. [00:10:10] Speaker A: Absolutely. Self care is probably the first and foremost things that we need to check in on and make sure that we're firing on all cylinders. It's similar to now using in the world of AI. Nowadays we give AI trash, it's going to give us trash. But if you give it the right information with the right prompts, it's going to be really amazing as to what it can produce. Jen, we are coming to the end of this segment, and I'm a little sad because we always have a great conversation and time flies when I'm talking to you. You're educating us, but, you know, let's just, you know, end this segment here with, you know, give our audience one nugget of your business and how you're able to help the 47 businesses that you are helping through your journey so that we can get a little bit of a better glimpse as to epic 47. [00:11:02] Speaker B: So based off of the conversation that we had a few moments ago, it's that actual delegation, learning to delegate from a place of consistency. And I know that by putting a person in place to be me in the field, you're going to succeed. You have to make sure that the people that are working for you, subcontracting for you, have the same vision as you. And if they do, you can get them to, you know, build their own business. You can get them to just be the best possible version of themselves in a business, and you can be able to step away to continue to grow and expand. [00:11:43] Speaker A: Fantastic. We do appreciate you and thank you for being on the show once again. Like I said, great conversation and time flies when we're having these great conversations. But before we go, how do our viewers, our audience can get in touch with you? [00:11:55] Speaker B: Absolutely. So the easiest way to get a hold of me is if you just put into the search engine, Jen, live your best life. J E n 11 n and it usually should pop up all over the place. So Instagram, Facebook, LinkedIn, you name it, or Epic 47. [00:12:10] Speaker A: Awesome. Thank you, Jen. We appreciate you being here. And don't be a stranger. Hopefully we'll see you again more often. [00:12:16] Speaker B: Absolutely. [00:12:17] Speaker A: All right, talk to you soon. All right, folks, we've come to the end of this segment. We appreciate you sticking with us, but we will be right back with another amazing expert. So stay right there. We'll be right back. Hey, folks, welcome back to Biz Talk. In case you're just now tuning in, my name is Rick Gutierrez. I am your host and your business advocate. And when I tell you that we are having a great time on this show, we are definitely are. We've got another subject matter expert in the world of real estate. He has been in real estate for quite some time, so. So we definitely do call him an expert. And we would like to welcome Mr. Ricky Chavez back to the show. Welcome back, sir. [00:13:05] Speaker C: Hey, Rick, good to see you again, man. [00:13:07] Speaker A: Absolutely. It's always a great time having you on the show. You and I always have great conversations about your expertise in real estate. And this conversation is not going to be like any other. We've got a new year that just started. We've got so many things happening in the real estate world, and I think you are just the expert to not only educate me, but everyone listening and everyone watching. So tell us a little, a little bit before we move forward. I mean, for those that don't know you, Ricky, they want to know who is talking, right? Who's on the show. Tell us about you, your business, and, you know, what you'd like to share. [00:13:43] Speaker C: I appreciate it. Yeah. My name is Rick Chavez. I'm with Better Homes and Gardens. Gary Green. I'm in the Cypress office. I have a team of eight. We speak seven languages. We do residential, we do commercial. We do ranch and farm. So. And we also do rentals. So we have an opportunity to serve people in every different facet of real estate. We also deal with investors and just to run a mill. Question answers. Right. So we have the opportunity right now to just help people achieve homeownership, for sure. [00:14:18] Speaker A: Okay, wonderful. Well, we appreciate you enlightening our, our viewers and our listeners as to who you are and what you do for business. So amazing things. So let's talk a little bit about real estate. I mean, that's line of expertise. As I mentioned, we've got a new year. It's 2025, man. What is going on in the world of real estate? I mean, I know that there is a lot of education happening, lots of new things happening in the world of real estate. So what is one thing that you feel your buyers could potentially use more of? From what perspective? From your perspective or from a lender perspective? [00:14:54] Speaker C: Well, so it's interesting you say that. You know, everything's popping off really fast in 2025. A lot of people, I think they've come out of their shell. They waited for the election to get by, and they're trying to figure out, okay, now what do I do? And there's like dipping their toe in the water. The beautiful thing about that is they, you know, we've been getting a lot of phone calls, and then what we do is we basically listen to kind of what the strategy is, what their goals are, and then we kind of direct them per for that goal. One of the big things right now is everybody's concerned about interest rates and how to finance a house. What the cost of buying a house is going to be. And so I think it's really important that we get them partnered up with a realtor, and not just one. You know, I have some of my preferred vendors, my preferred realtors, but I always wanted the individual to talk to at least one or two, because as I was telling you guys earlier, the interesting thing is you can qualify for $400,000 or $400,000 home, yet you see that price, and it's like, oh, my Lord, that's not the price I want to pay. [00:16:01] Speaker A: Right. [00:16:02] Speaker C: But when they get qualified for the house, you know, everything's not taken into account. It's not, you know, the cell bills, the groceries, the gas, the maintenance on your vehicles, any student loans in some aspects, you know, just different things. So all of a sudden you get this idea of, I'm not going to qualify for this, but you really don't understand what that looks like. So I always tell everybody the most important thing for them is to come out and decide what a comfortable monthly payment is. And once they get that in line, then with the lender, we can help them find the property. [00:16:37] Speaker A: Okay, fantastic. So education, first and foremost, and what they can afford and what they cannot afford. And more importantly, not just because you do qualify in certain, you know, price point, that doesn't necessarily mean that you need to buy a house at that price point. Right? [00:16:56] Speaker C: Yeah. So we want to make sure that they're not what we call house poor. [00:17:00] Speaker A: Exactly. [00:17:01] Speaker C: Living in the castle but driving a buggy. You know what I mean? We want to make sure it all makes sense, that they can feed their families and do all these other things. There's a lot of things that come into play with that. The other piece is this. A lot of the lenders that I work with, they have these what if scenarios that they can work with. Basically what those what if scenarios do is. I'll give you an example. I had a young man, probably a year ago, he came into some money. He was struggling on debt to income, right. And he had, I think at the time, it was a balance of $3,000 on his automobile and $7,000 on his credit card. And he got $7,000. And what he did was pay off his credit card, you know, because he felt it was a bigger balance. However, the car payment was 500amonth. The credit card payment was only 150. So it didn't really affect his debt to income as he thought. So in case like this, I tell everybody, if you get a lot of money, you need to talk to somebody that does it for a living and let them coach you through how to best use your money and get yourself set up for, you know, purchasing a home? [00:18:14] Speaker A: Yeah, absolutely. So with that being said, you know, the relationship that you as the realtor have with a trusted lender that goes through, you know, those processes and in depth education, financial education, as to what a buyer could potentially agree, I mean, it's crucial, right? I mean, having a partner, a lender at your side that could potentially help you with your buyers is crucial. So now let's switch a little bit, Ricky, to the selling aspect of real estate, right? Let's say you own a home and you're selling. What are some of those, you know, every year is new laws. I mean, we know that TREC sometimes changes laws and new contracts are put in place. Do you foresee that on the selling side? I mean, who's benefiting more now with the changes, particularly in commission? Now who's benefiting more, the buyers or the sellers? [00:19:08] Speaker C: So, okay, so the compensation question is always there, right? But the reality is this compensation was always negotiated. And the big deal everybody made out of the change in August wasn't really that big of a deal. Because when you sat down with the seller. Now understand this. When I walk into a seller's house, my fiduciary responsibility is to the seller. So I'm going to explain to them everything. What the benefits of paying a realtor that brings in the buyer, what the benefits of using myself and my team to market their property, the whole nine, the whole aspect. But it's really not any changes. So. And I. So funny thing about it is, I put an offer in today and, and the listing agent basically told me, you know, the seller's not paying any compensation to the buyer's agent. I said, fine, okay. And the buyers, my buyer signed a buyer's rep saying that they would compensate me for my due diligence and my work effort for them in buying the home. In the offer we requested that part of the offer is we will pay you X and you will pay the compensation to the buyer's agent, which means myself, right? So everything's negotiated, the whole nine yards. You know, a lot of people, you know, understand there's three negotiations in any kind of a transaction that has to do with real estate. You negotiate the price, you negotiate the repairs, then you negotiate the appraisal. But in today, you negotiate compensation and make it for. [00:20:52] Speaker A: Yeah, you're right, because it really did surprise me as well. Because, you know, this one thing about you know, now having to negotiate, it's always been a negotiation. Nothing's changed. You know, it's just that now it's, you know, on the forefront of everything. But it's always been very negotiable. So with changing interest rates and market trends, how do you guide your clients in making smart long term real estate decisions? I mean, interest rates can go up and down, but I do also know that if someone waits for the rates to drop, you're actually losing on building equity on your home. So tell us your advice. What do you tell your buyers? [00:21:32] Speaker C: I love that question. Because if you are renting, you're paying 100% interest, right? You think about it, right? So you have to follow and partner with the right lending institutes. Again, I know that I work with my, one of my lenders has a program, it's called rate rebound. In the first five years, after the first six months of the closed contract, they can refinance up to so many times at a minimal cost. So for example, I, I bought a house in June, right. And December I started getting all the messages, you know, okay, you are eligible to use your rate rebound. However, the interest rates haven't changed enough for me to do so. But they keep letting me know until it makes sense. Because you, you know, everybody's financial situation is different, but unless it's going to go down between half a percent or 1% or more, there's really no, you know, it makes no sense in refinancing a property. [00:22:34] Speaker A: Right. [00:22:34] Speaker C: And I have multiple properties, so I want to make sure that it makes sense for me financially. But going back to your question, get with a lender, that makes sense. The other piece is, you know, the amount of houses out there are starting to move up. There's been an increase in inventory over the month of January. So a lot of things are going out there. But a lot of the sellers do not want to do contingencies. So they're also, the lenders have bridge loans where you can actually buy the house and do a recast after you bought it. Which means once you sell your house, you drop a good amount of money down and it recasts your payments, which is beneficial to you. So there's a lot of ways for you to get what you want that makes sense if you put the right team around you, which means the lender. [00:23:26] Speaker A: The realtor is absolutely, I couldn't, I couldn't agree more. Now, would you say now with more inventory out there and interest rates being a little lower, do you still consider it to be a buyer's market or a seller's market at this moment. [00:23:43] Speaker C: So I don't know that it's in markets either way. I think right now some of the sellers are realizing that they needed revisit the their listings price, you know, but it goes back to when I sold my house in Bridgeland years back, and I wasn't a realtor, my wife was, and she said, hey, Ricky, you know, and she said she listed the house. I'm like, why are you giving my house away? I should be worth more. And I hear that so often. And, you know, the house is worth what somebody's willing to pay for it. Right. But sometimes all the things you've done to it, like you put a new roof on it, it's great, but it doesn't change the value. It makes it more appealing, but it doesn't change the value. So there's a lot of conversations that you have to have with somebody and you have to go with somebody you trust because we're not trying to give your house away, but we don't want your house to sit out there for a while. [00:24:43] Speaker A: Yeah, absolutely. I agree. Ricky, you know that when we're having great conversations, time flies. And we have come to the end of this segment. But I don't want to leave this segment here for you without you giving us and our viewers an opportunity to know how those that are listening that want to get in touch with you, how do they do so perfect? [00:25:01] Speaker C: Ricky Chavez, I'm with Bed Homes and Gardens, Gary Greene. You see my website@ricky chavezarygreen.com or you can call me 832-541-7545. My email's at the bottom, so I'm first name spelled with ey and green has an e at the end. You can find me and my team and we're here to help you. And ready serve. [00:25:24] Speaker A: Awesome. Ricky, we appreciate you being on the show and educating us a little bit more every single time that you're here. We can't wait to have additional conversations on future episodes. So thank you for being here. [00:25:34] Speaker C: Hey, thanks for taking the time. Have a great day. [00:25:36] Speaker A: All right, my friend. Thank you for being here. All right, folks, we have come to the end of this segment, but we're going to be right back with another subject matter expert. So stick around. We'll be right back. Hey, folks, welcome back to Biz Talk. We appreciate you continuing to tune in. We've got an amazing guest that's on the show, and when I tell you that we're excited to have him. And we're going to put him on the spot because he is our very own executive producer and an expert in communication. He's a communication coach. Mr. Todd Wall. Welcome to the show, sir. [00:26:21] Speaker D: How are you doing, my man? What's going on today? [00:26:23] Speaker A: Oh, you know, just another day sitting here in the studio recording some amazing content for all of our viewers and guests. And so it's an amazing time and amazing opportunity. So we're excited to have you because I think we're going to put you on the spot because you are one expert when it comes to having a personal playbook. And I know that this is going to be a great conversation because there's many entrepreneurs out there that are wondering how do I get things done or how is it that I'm able to do so much. But they don't know that. Maybe they just need to put it down on paper and have a playbook that they have a guide that they can share with others and inspire others. So let's talk a little bit about that. I know that you've got tons of content, your mind is filled with amazing things, and so personal playbook, let's talk about that a little bit. [00:27:12] Speaker D: Yeah, so I've been a communication coach for 15 years now, you know, and it went side by side in my years of broadcasting. And so this personal playbook, this is a concept that I'm in the midst of trademarking. You know, we've got your business has a business plan, it's got a script, it's got SOPs for in this situation. I do 1, 2, 3, 4. I follow that list. And so the team members, they don't have to figure everything out when they're in the moment. They're able to follow the sop, the standard operating procedure. [00:27:51] Speaker A: Right. [00:27:51] Speaker D: And so, you know, and for years, you know, since the 80s, businesses have started doing a mission statement. Their core values, and even some of them are so obsolete, they'll just say, we believe in excellence. That doesn't tell anybody anything. [00:28:06] Speaker A: Right. [00:28:07] Speaker D: And so what I really believe a personal playbook is you doing the deep work, the pre deep work ahead of time so that you know exactly how to connect to who you really are. And in connecting to who you really are, you have a better picture of how you want to show up in this world and then how you can connect to your ideal audience, to your team members, so that you can create the conversion that you're actually looking for. So a personal playbook is about going one phase at a time, boiling down these big concepts into a smaller, memorable phrases. So that when you're in the moment, there's a million things you got to think about. You got another person in front of you. You've got stresses, you've got worries. But when you've got a personal playbook that you review on a daily, weekly basis, it's amazing that when you get in that pressure moment, it's not venom that squeezes out of you, it's the core of who you want to be that comes out of you. It becomes the filter for what you want to see in this world, how you want to engage with it. One of mine, one of my core value. And it's not core value, but it's one of my. I say a bumper sticker within my playbook is to pursue exclamation points. So I put that in front of me to say when I evaluate the end of the day and I go, was I success or was I failure? Did I create some exclamation points today? Yeah, I did. So when, when I was. That also says when I'm in those opportunities where I see, when I see something that might possibly happen, it gives me the encouragement to either go for it and say the thing I know I need to say, even if it's off the wall, but just to get a reaction out of someone that creates an exclamation point, you know, and just whether it's how you talk to the person at the grocery store or how do you talk to your kids or your spouse when you're walking around the house, but are you going to say something that gets an exclamation point? [00:30:34] Speaker A: Yeah, I mean, I can relate to that because, you know, asking yourself the questions, that I generate enough exclamation points throughout the day is very similar to what I tell myself. And I encourage everyone that when you're having a very hard time or a challenging time per se, you look into the mirror and you look at yourself and you just ask yourself, is that the best you can do? Nine times out of ten, I can guarantee you that the answer is going to be, oh, hell no, we're going to do this. We got to go do this. And so that, that those, those moments right there is part of the personal playbook, I believe. You know, you want to be able to build these momentums, these things that you have that are very unique to you into that playbook because that's going. [00:31:22] Speaker D: To help inspire others, the real power of this. And it's intriguing. So I'm also the host of Communication Makeover, and we're doing live coaching on the air in communication makeover now. And an episode that's going to be coming out in the next few weeks is just an example of how we shape these statements that then shape everything else about us. So we were talking about, talking to this guy about, he wanted to create, he wants to do a podcast. And so I said, well, so we started talking about, well, what's the change that you want to see? Why would someone need to come and you know, and listen to your, your content? And he gave this long paragraph. I want them to feel XYZ 1, 2, 3 and. And I want them to feel this way and this way, this way and this way. I said, okay, great. If you were to boil that down into a bumper sticker, what would it sound like? And he boiled it down into a smaller phrase and his face lit up and he said, when I boiled that down, he said, I felt it. And so the power of this personal playbook is boiling these paragraphs. I can't remember a paragraph. I can't carry that. It's like carrying a big boulder and a rock around every single place I go. But if I take that paragraph worth of information and I boil it down into a memorable phrase so that when I'm in the moment, something triggers in my mind, I go create an exclamation point. Ah, now I'm going to say certain things. I'm going to react in certain ways. I'm going to do things. I'm going to act out my life the way that I've pre chosen that I want to act out my life because I want to life. That creates exclamation points. So I'm going to say things that are off the wall. I'm going to say things that make the other person go, wait, what? And that creates an exclamation point to me. [00:33:30] Speaker A: Absolutely. [00:33:31] Speaker D: I'm going to say things that even just at the grocery store you get the person checking out. If they've got a frown on their face, you say something that just makes them go, what? Just kind of shake out of the trance and smile a little bit. [00:33:43] Speaker A: Right. [00:33:43] Speaker D: That's an exclamation point. But if I don't set that out as that's my, that's actually what I'm looking to do, then then I, I won't intentionally. It's all about intention. And I know that's something you really believe in as well. [00:33:58] Speaker A: Absolutely. [00:33:59] Speaker D: The intentionality of making those, those choices. [00:34:03] Speaker A: Absolutely. [00:34:04] Speaker D: What kind of vacation do you want to go on? [00:34:06] Speaker A: One that creates commission you're, you're right. And so, Todd, I want to provide you with a potential challenge and I want you to provide a solution because you and I know about, you know, personal playbooks and the importance of them. But there are many, I want to say hundreds if not thousands of new business professionals, business entrepreneurs out there that, you know, writing such a playbook could potentially be a little daunting. Maybe you know, something insecurities that do not allow them to. To begin that what would you say or what's the best way to get started in writing your personal playbook? [00:34:44] Speaker D: You need to find a communication coach who can help you shape that. It's hard to work on ourselves. So having someone to help facilitate that and what a true coach does, a true coach isn't necessarily the authority. It's the one who's helping you facilitate your thought process. So I'm Todd Wall at yet Coach because I believe in the power of not yet. And so you can always reach me there. But what this personal playbook does, it shapes the identity of who you are. When you identify the identity that you want, then you're able to say, this is who I am and this is what I do. And that shapes all of your behavior going forward. [00:35:31] Speaker A: Yeah, it's a roadmap. And I always believe that when and such a playbook, as important as it is, is your own story. And I've always been a believer and that everyone has a very unique story. And I challenge everyone to maybe write a story and allow others that are coming behind you that could potentially take over your business or your position wherever you may be, and allow them to be able to see how you went about business and the reasons why you did the way the things you did. And that way they can just, instead of starting from scratch, they can just pick up and go on, you know, from there. [00:36:13] Speaker D: So, you know, Rick, in our next segment, I'd like to share with the entire audience one of my frameworks that I use with my clients that makes it just a plug and play, fill in the blank system so they can build out a value statement that they can use and anchor over and over and over again. I'd love to share that. [00:36:34] Speaker A: Absolutely. And Todd, you know, as great a conversation we're having, time flies when we're having fun and great conversations. Right. But we've come to the end of the segment. I know that you are. I can get a hold of you at any time. You're the executive producer for now media. But for those that want to get in touch with the communications coach, Todd Wall. How do they do? [00:36:53] Speaker D: So it's just ToddWallet coach. That's my direct email. I even put that direct email on my show communication makeover. So, yeah, I want everybody to stick around with us because I want, I cannot wait to share this framework with you. [00:37:10] Speaker A: Yeah, absolutely. All right, folks, we're going to take a quick commercial break and we'll be right back with another segment with Todd Wall. Hey, folks, welcome back to Biz Talk. My name is Rick Gutierrez, your host, and we're excited that you're continuing to stick with us. We are continuing our conversation with Our executive producer, Mr. Todd Wall, who is also a communications coach. So, Todd, welcome back to the show. I know we have a conversation pending in terms of, you know, your expertise and something that you really wanted to share with folks that could potentially help many, many people. So tell us all about it. [00:38:02] Speaker D: First off, I'm going to lay out. We're always in a different situation. We're always in a particular situation. Sometimes people lay out a mission statement or this, a purpose statement, and it has all these grand ideas to it. But what is it? How does it apply to the situation I'm actually in in? And so let me give context first. So regardless of the long term vision you have for your life, we're always within a specific parenthesis moment. And in order to get from one point to the other point, I need to believe in a certain way and act in a certain way. [00:38:43] Speaker A: Absolutely. [00:38:44] Speaker D: This may be unique to the rest of my life, but it's so that I can get to the other end of that parentheses. Specifically how I believe in different situations in order to get from point A to point B. If I, if I addressed each situation like they're all the same, then I'm. I'm never going to handle myself correctly the way that I want to. Okay, so let me talk to you about one of these parentheses frameworks. The. This is situational leadership for you in your life. So whatever situation is, I need to know what do I really want to accomplish in this situation? Once I know what I really want to accomplish, what's fighting against me? Meaning what's the hero outcome of this story? Because, you know, we are all living in a story. If we're not living in a story, why do we watch TV so much? So what's the hero outcome of this situation and what's the villain that's really fighting against me in this scenario? [00:39:52] Speaker A: And there's always one. [00:39:53] Speaker D: Most times, most of the clients I sit down with, Rick, they're the actual villain of their life. And so we'll begin with what do I really want to accomplish? That's the first part of this framework. What's fighting against me? If it's me, give yourself a villain name so that it separates from you and it becomes something that's out here. So I want to accomplish X, Y, and Z, but I keep running into Captain Horrible, and he keeps. He keeps making me think that I'm smaller than I am, that I need to just be quiet, that I just need to be passive. But if I want to accomplish 1, 2, 3, I need to. And then you just brainstorm on, here's the things that I'm going to need to do in order to get to a new outcome. I'm going to need to be the type of person that does 1, 2, 3. I am a person who believes X, Y, Z in this specific moment. I believe that I'm capable of xyz. I believe that sometimes we get in a place where we think everybody's out to get us. I believe that. I believe. I don't believe that people are out to get me. Being intentional in laying that out as a core belief in this moment will help you guide through that moment. And so you list about four things, and then they're going to start a long sentence, and then you boil them. You boil them down to how can I make that one, that sentence a little bit more memorable? And here's one of the next power things. So let's say I need to believe that people are good in this world. Let's say that I need to believe that people are good in this world. The next here's a power move, just removing that word need, pulling that out and feel it as I go. I. I always believe that people are good in this world. Rick, even as I said that sentence, did you feel it shift? [00:42:09] Speaker A: Oh, yeah. That's why I said powerful. [00:42:11] Speaker D: It was powerful, isn't it? Yeah, Just an always word. There's key words that we put into these sentences that guide us through always is one of those. Another power word that I use a lot is nevertheless, I'm feeling this. Nevertheless, I'm going to do this. So my mentor in college always said, it's not by what I think or by what I feel, but by an act nevertheless, of my will. I choose to do this. That's a shout out to the great Jim Townes. So that's how you build these statements and you boil them down into a memorable phrase. And the last part of that sandwich is the Next bottom line is so that. And you state the outcome that you're wanting to see. [00:43:03] Speaker A: Right. [00:43:03] Speaker D: Or the negative you don't want to see. You have to put the stakes that are important in the situation. You have to put them at the very where you can see it. Because think about this, Rick. Any movie or show that you watch, if there's not something at stake within the first 10 minutes, do you keep watching? [00:43:28] Speaker A: No, no, just keep scrolling. [00:43:31] Speaker D: There's nothing, nothing here. I don't care how cool they look or how pretty she is. If there's nothing in here for me, then I have no reason to watch. You need to communicate yourself to yourself that same way. Donald Miller in the story Brand, he really lays out a lot of these same elements and I pull from his material quite a bit. But what is the aspirational identity, meaning what is happily ever after look like for you? And I even say in this situation, not just long term, you know, yes, we need that long term vision and that's going to be a magnet to pull us forward. But in this parenthesis parentheses, we're all in a unique parentheses moment in this current parentheses, what do I need to believe that can carry me from point A to point B? What do I really. What would be the best case scenario and outcome from this, from this parentheses moment that if I just killed it, I'm just like the ultimate Todd in this moment and I really just come through like a vip. What would that ultimate outcome be? [00:44:49] Speaker A: Yeah, I mean, think about how it'd be a great one. I mean, it, it'd be something out of this world that you didn't even expect that you could achieve. And you know, I, I completely agree with you with everything that you're saying. And, and often when I'm having conversations, when someone, you know, asks me how it is that I am able to do what I'm able to do and they want to emulate that. The first thing I ask is, are you ready to move out of your own way and get rid of everything that you've ever known? And you'd be surprised as to how many people just kind of lean back and they're not understanding or not knowing where I'm coming from or where I'm going with it. And they don't know how. And I think it's a very powerful thing. But, but, you know, coming from experience, I had to move myself out of my own way in many, many, many times in many different scenarios, whether it's in personal or in business. And there are many times to where we are our own villain. You are correct. We are. [00:45:50] Speaker D: It comes down to doing that. The pre work ahead of time and the difficult things you do when no one else is around to really. To really till up the ground of your heart and really to clear out your mind. We're all wounded, every single one of us, from something. Whether it's mommy wounds, daddy wounds, friend wounds. We're all wounded in some way, shape or form. There was this one ministry I was involved with at one time, celebrate recovery. It said, we're all recovering from something. So I want to lay out an example for you of some deep work that I did over the holidays. So growing up, I played soccer. Growing up, played in college when I and my dad and my parents were wonderful. They were at every game. I feel like they were virtually every game I was ever at. But my, My dad, when I'd come off the field, my dad would say, I'd say, you know how to. What'd you think? And he'd say, well, you look like a player. I took that as he didn't think I was good enough because of the. [00:46:57] Speaker A: Words, you look like a wound. [00:46:59] Speaker C: Yeah, yeah. [00:47:00] Speaker D: He said, you look like a player. You didn't play like one, but you look like one. [00:47:02] Speaker A: He didn't say, you are right. [00:47:04] Speaker D: And so I took that as a wound for years and years and years and years. And I did some deep work over the holidays and through really going into that difficult wound and really analyzing it. Why would my dad want me to believe that? Here's what I recognized. He wasn't wanting me to think that I was less than myself, less than that, that he. I looked back at my dad's life and the thing, the regrets that he had was when he didn't do something bold. When he did. He wasn't. He didn't make the steps. He. When he made the safe choice and he didn't go big, he didn't go and make an impact. That's where those were the moments that he regretted. So I flipped that. That wound completely on its head and it's not a wound anymore. So what I thought was a daddy wound of my dad didn't think I was good enough. It was actually my dad saying, go for exclamation points. Do you feel that? I feel it when I say it now, yeah. My dad wasn't saying I wasn't a good player. He was saying, you played passive. You need to go bigger. You are worth going bigger. But if we don't do the deep work and get these things intentionally on paper, the critical thing is intentional communication creates intentional results. [00:48:36] Speaker A: Absolutely. [00:48:37] Speaker D: If I'm intentional in analyzing what's going in my mind, into my heart and out of my mouth, then I'm going to get intentional results out of it. [00:48:46] Speaker A: Yep, intentionality creates results whether we like it or not or see it or not. But intentionality is the key word of this segment. And, Todd, I appreciate you being on the show. It's a great conversation. And I think you've enlightened not only me, but everyone listening, everybody watching. And we should probably have some more of these conversations on this show because I think they're powerful. [00:49:08] Speaker D: Absolutely. I love it. And Communication Makeover is all about these types of things. We're trying to analyze what goes into my mouth, into my heart, and then back out of my mouth, into my mind, heart, and then back out. [00:49:21] Speaker A: You know, one of the things I always tell folks is that everyone is amazing at one thing. It could be just one thing that they are amazing in, and if they do not deploy that to the world and they are never going to know how impactful they can be. So I always tell folks, deploy your impact. You're gonna do amazing. You're gonna do great. And I love sharing that. And I like to tell people that because it's also a reminder for oneself that we need to continue to move, remove ourselves from our own way so that we can go out there and not so much be a villain for ourselves, but also be a hero to our end story. [00:49:58] Speaker D: So, yeah, you got that right. [00:50:00] Speaker A: All right, Todd, we appreciate you again being on the show. Like I said, we're going to have some more of these conversations, but thank you for being on the show. We appreciate you. All right, folks, we have come to thank you, sir. We come to the end of this show. We appreciate you sticking with us. We hope you enjoyed the content and the conversations with amazing business entrepreneurs and business owners. Until next time, take care of each other. [00:50:26] Speaker D: This has been a NOW Media Network's feature presentation. [00:50:30] Speaker C: All rights reserved.